The designer has created a precisely ordered, intimate sensory design environment which stimulates the visitor through its active and engaged relationship with Roca’s products.
Zaha Hadid was an architect who was consistently pushing the boundaries of architecture and urban design. Her work experimented with new spatial concepts intensifying existing urban landscapes in the pursuit of a visionary aesthetic that encompasses all fields of design, ranging from urban scale through products, interiors and furniture.
The Roca London Gallery was designed as a versatile multi-purpose environment, it hosts a wide range of social and cultural events, including exhibitions, meetings, presentations, debates and receptions.
The building is a single space of 1100m2 including connected, semi-open zones for product displays and a meeting room space seamlessly incorporating a range of interactive technologies and audio visual resources.
The design, in words of the designers, brings about a connective language between the architecture and the bathroom products, with the movement of water “carving out” the interior and moving through the Gallery as individual drops.
As a result, the visitor never feels enclosed in one space, but can always see beyond it into the space through overlapping and cutaway forms that enable a pleasing permeability to the Gallery.
The dynamic façade appears initially to the visitor like a set of ripples in movement across the exterior of the ground level space. It has large apertures for the main entrance and appearance of tactility, creating a sense of intrigue on the street as the visitor approaches.
The element of water has become the protagonist of this design, it defines the landscape of the interior scape, creating a sense of mobile liquidity reinforced by a series of elongated, illuminated water drops.
Pictures and information from: www.zaha-hadid.com