Mackwell’s new commercial director is determined to make the company the ‘go to place’ for emergency lighting with a storied history to build upon.
The company has over 38 years’ experience in the industry and are based in the West Midlands, at their Hayward Industrial Park headquarters in Aldridge, Walsall.
Historically known as an emergency lighting component manufacturer, Mackwell consider themselves an authority in this area.
Already an employee, Rene Joppi has taken up a key role in ensuring Mackwell achieve success going forward and will be relocating to the UK to do so, having previously lived in Dubai while he was running Mackwell’s Middle East office.
Success and growth there in just two years at the helm have seen him promoted. He will still have responsibilities in the Middle East but will also take the lead on global commercial sales, product management, research and development and marketing, all key areas for the company’s prosperity.
He said: “My vision to make Mackwell the go to place for emergency lighting. When someone thinks about emergency lighting, we want them to think about Mackwell and we are really focussed on this. This includes having the right products, the right approach to the market and to be a pillar of knowledge and training.
“I’ll still be spending part of my time contributing to the Middle East office but, obviously, I’ll be focussed more on the European and UK markets. I was already in the Middle East, working for another lighting manufacturer, when I started with Mackwell, which was an exciting opportunity that came along.
“Mackwell already had some export business in the region but they didn’t have people on the ground or offices, so I was basically starting from scratch. I started by opening the office and applying for the licence in the Middle East, then began the hard work of getting the brand name established over there. Over the first couple of years, we managed to build up some great traction with clients and we grew in the market significantly.
“I now have a different set of responsibilities for the Mackwell Company and I’m looking forward to the future. The variation is what makes it interesting, all areas of the business have very different views on what is necessary. My job is to balance all of this and ensure the best outcome for the company.
“I have a long background in the lighting industry, I came from field work; I was a service engineer, a product manager and then head of a small business unit. I feel I can add opinion and help the teams fulfil their roles effectively. Mackwell are all about emergency lighting, that’s what the company are good at and what we will keep our focus on.”