Philips Lighting is changing its name to Signify, although it intends to retain the Philips brand for its lighting products.
Here’s how they are explaining the change of “the most trusted lighting brand in the world”:
Signify is a name we chose carefully. It reaffirms the powerful purpose of everything we do – to unlock the extraordinary potential of light for brighter lives and a better world.
It celebrates who we are today and highlights our ambitions for the future in terms of innovation and sustainability.
Its meaning fits with our rich heritage as Philips Lighting, extending back more than 125 years, as well as with the requirements of a new contemporary and international company with a great purpose.
While we intend to change our company name, all the things that you have come to trust in us – our commitment, service, and quality – will stay the same.
The company has released a promotional video to accompany the name change.