CASE STUDY: NEON CREATIONS AND THE FITNESS INDUSTRY

Neon Creations have over 25 years’ experience in the neon sign making industry. They specialise in the design and manufacture of custom made neon signs, neon lights and neon art.

 

“Creating neon products isn’t just our job though, it’s our hobby” they say and this is why, besides their creations, there’s a large story unfolding in all directions, from the technical side to the psychological aspects of a logo and what it transmits. And here’s Neon Creations’ approach to the visual design of the fitness industry.

 

 

Lift, Ride, Move

“One of the most iconic creations this year is this large text piece reading LIFT, RIDE, MOVE, which we created for GymWorks in Fulwood, Preston. The client chose a strong bold font for this particular design, as they felt this helped promote the values of GymWorks and would add a sharp, motivational edge” the Neon Creation team explains.

 

Who uses neon?

GymWorks are one fitness outlet that have already clocked on to the advantages of using neon lighting. The well-attended gym features motivational words like ‘lift’, ‘ride’ and ‘move’ lit up in colourful shades around its premises. “This isn’t just welcoming to all those new members who have cropped up in 2018, but familiar to all those people who have been exercising there for some time” the Neon Creation team adds.

 

 

The vibrancy of neon isn’t just perfect for décor. Instead, it’s a theme that’s running through several different avenues of the fitness industry. Taking Gym Shark for example, the sports brand tends to rely on neon across its entire company – whether it’s the shade of their clothes or their choice of advertising. Similarly, a lot of personal trainers have also got the memo about how helpful neon can be when building a brand. Due to this, they often rock neon clothing when working with clients, or choose to hold sessions in places where there’s an abundance of neon lighting.

 

What’s so great about neon?

It’s clear that the fitness industry has embraced neon – but why? Well, let’s start with the fact that the colours are so striking that they’re ideal for building a brand that wants to be seen as vibrant and lively. In a world that can all too often rely on mundane colours, neon is perfect for making a business stand out from amongst the pack and establish itself as a viable competitor.

 

 

Don’t forget the fact that neon is motivational, hence why it’s used so readily in advertising. A generous splash of colour is often just the thing that keeps people using their local gym again and again. Neon is the way forward!

 

For more details:

https://www.neoncreations.co.uk/

 

info@neoncreations.co.uk, Tel 01204 655 866, Fax 01204 655 866

Neon Creations Ltd, Unit H6, Swan Business Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ

 

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